01Scope
This policy applies to visitors, customers, and users of the Services. By using the Services, you acknowledge this Privacy Policy.
02Information we collect
AInformation you provide
Depending on how you use the Services, you may provide:
- Contact details: name, email, phone number.
- Order details: shipping details, products purchased, order history.
- Support and communications: messages you send us, and any information you choose to include.
BPayment information
Payments are processed by third-party payment providers. We do not store your full payment card details. We may receive limited information related to your transaction (such as confirmation and transaction details) from the payment provider.
CNutrition and usage data (if you use app/connected features)
If you use ScaleMyPlate features such as weighing, barcode scanning, food search, recipes, or meal saving, we may process:
- Food and meal data you enter or generate: ingredient names, barcodes, weights, calculated calories/macros, recipes, and meal totals.
- Device/app data: device identifiers, app version, diagnostic data (like crash logs), and basic usage signals.
DInformation collected automatically (website/app)
We may collect:
- Device and browser data: IP address, device type, operating system, browser type, language, and general location derived from IP (not precise GPS unless you explicitly enable it).
- Usage data: pages viewed, clicks, referring/exit pages, and approximate session analytics.
- Cookies and similar technologies: described in Section 6.
EInformation from third parties
We may receive information from service providers that help us run the Services, such as payment processors, shipping carriers, analytics providers, customer support tools, email/SMS providers, and advertising platforms (if enabled).
03How we use information
We use information to:
- Provide and operate the Services (including any nutrition/macro calculations and product functionality).
- Process purchases and fulfill orders (shipping, returns, customer service, warranties).
- Communicate with you about your orders, account, or support requests.
- Improve and secure the Services (analytics, testing, debugging, fraud prevention, and security monitoring).
- Marketing (optional): send product updates and promotions if you opt in (you can unsubscribe anytime).
04How we disclose information
We disclose information only as needed to operate the Services, such as:
- Service providers that help us with hosting, payments, shipping, analytics, customer support, and communications.
- Advertising and measurement partners (if enabled) to measure ad performance and improve marketing.
- Legal and safety reasons to comply with law, enforce agreements, or protect rights, safety, and security.
- Business transfers if we're involved in a merger, acquisition, financing, or sale of assets.
We do not disclose your information except as described above or with your direction/consent.
05Legal bases (where applicable)
Depending on your location, we process information based on:
- Contract necessity (to provide what you purchased/requested),
- Legitimate interests (security, improving the Services, preventing fraud),
- Consent (where required, such as certain marketing/cookies),
- Legal obligations (tax, accounting, responding to lawful requests).
06Cookies and tracking technologies
We use cookies and similar technologies (such as your browser's local storage) for:
- Essential functions (site performance, security, session management),
- Analytics (understanding what content is useful),
- Marketing/measurement (ad attribution and performance, where enabled).
The cookies scalemyplate.com sets:
- uniqueid (30 days): a random code created when you open the product or contact page. It contains no personal information. If you arrived through a partner (affiliate) link, it is sent to us with that partner's code so the referral can be credited.
- affiliateid (30 days): the partner code from a partner link (for example
?ref=CODE), so the partner is credited if you buy. - smp_tried_checkout (1 year): the time we sent you to the secure checkout, so we can offer you a one-time discount if you come back without buying.
- smp_purchased (1 year): set on the order confirmation page, so you no longer see offers after buying.
- email-provided (30 days): remembers that you already gave your email for the guidebook.
- smp_ab (90 days): when we test two versions of a page, the version you were shown (for example "3B"), so you keep seeing the same one. It contains no identifier.
Your browser's local storage also keeps a few small settings that stay on your device: the country used to show prices in CAD or USD, how many times you have visited (for offers), whether you already gave your email or claimed or dismissed an offer, which tutorial videos you watched, and whether a popup was already shown during your visit.
Analytics. We measure how the site is used with our own analytics, built into this website and stored on our server: pages viewed, buttons and links clicked, how far you scroll, time on page, the site or campaign that sent you, your country (from your IP address), and your type of device and browser. It uses no cookies and does not store your IP address: visits are counted with an anonymous code made from your IP address and browser with a key that changes every day and is then deleted, so you are not recognized from one day to the next. What you type in forms is never collected by analytics. Analytics data is kept for up to 400 days. We also use Cloudflare Web Analytics, which does not use cookies.
Currency. To show prices in the right currency, the product page asks GeoJS (get.geojs.io), a geolocation service, for your country based on your IP address.
You can control cookies through your browser settings. If you disable cookies, some features may not work properly.
07Data retention
We keep information only as long as necessary for: providing the Services, complying with legal/tax/accounting rules, resolving disputes, and enforcing agreements.
Retention periods vary by data type. For example, order records may be retained longer for legal/accounting needs, while marketing contact data is kept until you unsubscribe or request deletion.
08Your privacy rights and choices
Depending on where you live, you may have rights to:
- Access the personal information we hold about you,
- Correct inaccurate information,
- Delete information (subject to legal exceptions),
- Receive a copy of your information (portability, where applicable),
- Opt out of certain processing, including targeted advertising (where applicable),
- Withdraw consent where processing is based on consent.
Email marketing: you can unsubscribe using the link in any marketing email. We may still send transactional messages (e.g., receipts, shipping updates).
To make a privacy request, contact us using the details in Section 12.
09Children
The Services are not intended for children under 13 (or the minimum age required in your jurisdiction). We do not knowingly collect personal information from children.
10Security
We use reasonable administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is 100% secure.
11International transfers
Your information may be processed in countries other than where you live. Where required, we use appropriate safeguards for cross-border transfers.
12Contact us
ScaleMyPlate
Email: [email protected]
If you need a mailing address for formal requests, email us and we'll provide the appropriate address.
13Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent version. Continued use of the Services after changes means you accept the updated policy.
Questions? Email us at [email protected].